Axalta announced its 2021 Global Automotive Color of the Year, a green-yellow hue, highly visible to LiDAR and RADAR systems.
Axalta announced its 2021 Global Automotive Color of the Year - ElectroLight. With its green-yellow hue, ElectroLight aims at evoking a blend of sporty design elements with functional performance, offering great versatility when combined with two-tone charcoal colour accents or matte finishes on a variety of mobility solutions.
ElectroLight has been formulated to support the future of mobility, represented by autonomous vehicles that will increasingly rely on LiDAR and RADAR technology to see and to interact with the world around them.
This is why the colour has been enriched with reflective properties that make it highly visible to light detection and ranging (LiDAR) systems, while its layer structure and pigment content are easily transmissible by radio detection and ranging (RADAR) systems.
ElectroLight meets industry safety standards and improves the performance of both types of systems, making it a stand-out colour option in both trend and technology.
"Offering innovative products that are ahead of the curve is what we live and breathe every day at Axalta. ElectroLight is another step towards illuminating a path for a green future for all types of vehicles, including autonomous vehicles. Formulated with mobility-sensing technology in mind, ElectroLight combines a passion for individualisation with coating science into a functional, expressive and dynamic colour", said Hadi Awada, a senior vice president at Axalta.
While Axalta's 2020 Global Automotive Color Popularity Report shows that white remains the most frequently purchased automotive colour globally, interest in automotive colours with a more customised and personalised look are becoming increasingly desired by consumers, with green influencing both blue and yellow colour palettes in today's vehicle market trends, driving colours into a more ecocentric theme.
"Our 2021 colour evokes sustainability, happiness and safety. ElectroLight is at the forefront of today's colour trends, while also anticipating emerging technology advances. Consumers are looking for a breakout colour and ElectroLight manifests this, while bringing a progressive approach to automotive styling and design", added Nancy Lockhart, global product manager of colour at Axalta.